AI for ISVs: Turn your AI vision into business results
Build AI into your solution. Scale it across your customers. Monetize it from day one.
Your stack, your terms — build AI into your software
The AI landscape is evolving fast, and the ISVs pulling ahead are the ones that have integrated AI into their products, scaled across their user base, and made AI a reason customers choose them.
As an ISV, you're building AI into a product that your customers count on. AWS invests at every layer of the stack – from foundation models to AI assistants to purpose-built chips – so you can build in a way that fits your solution. Deploy ready-to-use solutions like Amazon Quick, build custom applications on Amazon Bedrock, or discover over 4,000 AI tools and agents in AWS Marketplace.
Why ISVs build on AWS
AI starts with trust
AWS supports 143 security standards and compliance certifications — including FedRAMP, HIPAA, and SOC 2 — so your solution meets customer requirements out of the box. With the AWS European Sovereign Cloud for data residency, built-in encryption, and governance controls that protect your data and your customers' data from day one, deploy AI at scale with confidence, knowing your security posture meets enterprise requirements before buyers even ask.
AI models for every job
Performance at production scale. With Amazon Bedrock, access hundreds of leading models suited for any task — text, coding, search, images, speech, and reasoning. Evaluate models against your latency and accuracy benchmarks, A/B test in production, and swap as your cost-performance needs evolve.
De-risk your AI investment
AWS co-invests with you at every stage. Through the AWS Partner Network, access hands-on technical guidance from architecture design through production — plus development credits, go-to-market funding, and co-sell support through the AWS ISV Accelerate Program, where partners close deals 65% faster.
SaaS to Agentic SaaS
Your customers expect software that acts, not just assists. Build agents that reason, plan, and deliver outcomes autonomously, transforming how your product creates value.
Your customers want software that automates complex workflows autonomously. Amazon Bedrock AgentCore gives you the platform to build, deploy, and operate agents at production scale with enterprise-grade security, governance, and observability built in. Go from concept to market with confidence.
Agentic AI changes how software is priced and consumed. As your buyers shift from seat-based to outcome-based purchasing, you can price for the agentic workloads consuming your solution and capture more value as agents deliver more results. AWS Marketplace supports outcome-based pricing, giving you the infrastructure to align revenue to the value you deliver.
Agents are only as powerful as what they can connect to. AWS supports open protocols for agent interoperability, including MCP and A2A, across Amazon Bedrock AgentCore and Strands Agents. Your agents reach external tools, collaborate with other agents, and adapt to your customers' environments through standards-based connectivity.
Learn more about the growth opportunity with Agentic AI
Ready to build your agentic system? Get started here
How Software & Technology companies are using AI
Scale AI from pilot to production
Moving from a working prototype to production-ready AI is the hardest gap to close. Amazon Bedrock AgentCore handles deployment, scaling, and operations so your engineering team can focus on product differentiation and go-to-market — not infrastructure management.
Embed AI agents into your existing solution
You don't need to be an AI-native company to meet customer demand. Embed intelligent agents into the product they already rely on — powered by AWS, customized to their workflows, and ready to act from day one.
Deliver results for your customers
The best AI features don't just assist — they deliver tangible results for your customers. Build intelligent workflows that resolve issues, surface insights, and produce outcomes autonomously. Druva did exactly this with Amazon Bedrock and AgentCore, building a solution that transformed cyber investigations that previously took 30 to 60 days into minutes-long conversational workflows.
Enhance org-wide productivity
From engineering to operations to customer success, every team has workflows AI can accelerate. Amazon Quick automates operations from code review to customer onboarding, while Kiro brings autonomous agents that handle code generation, testing, and deployment — so your team can focus on building your product and strengthening customer relationships.
Surface insights your customers can't find on their own
Your platform already holds the data, and AI makes it actionable. Build intelligence layers that synthesize structured and unstructured data into real-time recommendations your customers rely on daily. Workday built Sales Companion on AWS, an AI-powered solution that condenses structured and unstructured data to surface product intelligence for sales teams in real time, cutting sales prospecting cycle time by 75% and saving 5 hours per rep per week.
Turn AI into revenue
Software and technology companies selling through AWS Marketplace achieve 50% faster deal closure. With simplified listing, built-in distribution, and global reach, AWS Marketplace turns your AI investment into scalable revenue — putting your solution in front of millions of enterprise buyers.
Expertise you can trust
Don't build your AI stack alone. Partner with our extensive network of experts and discover over 4,000 AI tools and agents in AWS Marketplace, built on the same infrastructure you’re using.
Hugging Face Hub
Open platform with 1M+ models and inference endpoints for building AI features at scale.
Kore.ai
Enterprise AI agent platform with no-code tools and multi-agent orchestration.
LangSmith Agent Engineering Platform — LangChain
Develop, trace, evaluate, and deploy AI agents with integrated observability.
Datadog Pro
Unified observability and security platform with 600+ integrations across your full stack.
New Relic
Full-stack observability with APM, logs, infrastructure monitoring, and AIOps built in.
Arize AI
AI agent observability with tracing, evaluation, and self-improving workflows.
Prompt Security
Real-time visibility and policy enforcement across AI tools, apps, and agentic systems.
F5 AI Guardrails
Runtime protection against prompt injection, shadow AI, and data leakage.
Varonis Atlas AI Security
AI security posture management with runtime guardrails and compliance auditing.
AWS supports your AI journey at every stage
Build great AI backed by the world's leading cloud provider. We’ll help you grow. Whether you’re exploring how AI can differentiate your product or you’re ready to launch in-market, AWS provides a structured path forward with dedicated support, funding, and expertise.
1) Explore
Access strategic workshops that help you identify high-impact use cases, build your business case, and align your product roadmap to AI opportunities.
2) Build
Leverage dedicated technical architects, hands-on funding, and sandbox credits to accelerate your development from prototype to production.
3) Market
Don’t go-to-market alone. Tap into co-sell programs including AWS ISV Accelerate and access co-marketing resources through AWS Partner Network, to amplify your reach, accelerate deal cycles, and put your AI solution in front of buyers already spending on AWS.
4) Sell
AWS amplifies your reach through AWS Marketplace, co-sell collaboration, partner matching, and opportunity funding that helps you close deals up to 50% faster.
FAQs
Agentic SaaS is software that uses AI agents to autonomously reason, plan, and execute multi-step tasks on behalf of end users. Unlike traditional SaaS that requires manual input at each step, agentic SaaS applications actively complete workflows — resolving support tickets, generating reports, or orchestrating processes — with minimal human intervention.
Software companies build AI features on AWS using Amazon Bedrock for access to hundreds of foundation models, Amazon Bedrock AgentCore for deploying production-scale AI agents, and Amazon Quick for ready-to-use AI assistants. AWS also provides over 4,000 AI tools and pre-built agents through AWS Marketplace for faster integration.
Outcome-based pricing for AI software charges customers for measurable results delivered by AI agents — such as workflows completed, issues resolved, or insights generated — rather than per-seat licenses. This model aligns software revenue to value created, enabling ISVs to capture more revenue as their AI agents deliver more outcomes.
ISVs monetize AI through AWS Marketplace by listing AI-powered solutions with flexible pricing models, including outcome-based and usage-based billing. AWS Marketplace provides built-in distribution to millions of enterprise buyers, simplified procurement through existing AWS accounts, and co-sell support through the AWS ISV Accelerate Program — where partners close deals 50% faster.
AWS supports ISVs building AI through several key programs. ISV Accelerate connects ISVs with AWS sales teams for co-selling opportunities and go-to-market funding. AWS Marketplace provides a channel to list and monetize AI solutions with streamlined enterprise procurement. ISVs can also earn AWS AI Competencies to boost credibility, visibility, and customer trust.
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